Every second, Google handles around 40,000 search requests. In fact, you may see the progression of the searches in real time.
Many companies find it difficult to think of fresh, creative strategies for boosting website traffic. Many falsehoods regarding increasing website traffic can be found online, which might lead to reusing the same old, ineffective tactics without getting better results.
1. Consider search engine optimization (SEO)
The secret to drawing people to your website is search engine optimization, or SEO. The most important aspect in deciding where your website appears in the SERPs (search engine results pages) can be on-page SEO. The likelihood that Google users will click over to your website increases with your position in the SERP.
Ensure that the title, h1 or header, meta description, alt-text, and URL are all keyword-rich and targeted towards the intended user intent of the page.
Your website’s content itself has a big impact on how well it ranks in the search engine results. Always incorporate pertinent keywords into your writing. Instead of being overused to the point where they distract the reader or take away from the main message, keywords should be incorporated naturally into the material. (Remember, content quality is more important than amount of keywords.)
Pro Tip: You may utilize tools like Moz, Ahrefs, and SEMrush to conduct keyword research. These websites display the keywords that rivals are using, the frequency of keyword searches, the cost of the term for pay-per-click advertisements, similar keywords, and a wealth of other useful data to inform keyword strategy.
It’s also always possible to hire an SEO agency, since they can provide insightful analyses and audits to find problems that might be preventing your website from appearing in search engine results.
2. Organic Social Media
Though it’s not a novel tactic, marketers should nonetheless be aware of organic social media. In addition to sharing content on social media, you can use Facebook Messenger, live video, IGTV, Instagram Stories, and the swipe up feature. It’s critical to use new features on organic social media networks as soon as possible.
For example, Facebook recently announced a function for businesses to create an automated chatbot experience within Messenger that links to content offers on your website. This feature is called automated lead generation. This function is excellent for increasing website visitors.
Utilizing the appropriate social media sites, rather than just Facebook, Instagram, and Twitter, and having a varied social media strategy are also crucial. Social media sites like Pinterest and YouTube can drive a lot of traffic to your website.
3. Promote your website with digital ads
Online ads for everything from eyeglasses to online courses and much more can be found everywhere. The purpose of these adverts, sometimes referred to as digital or banner ads, is to send viewers to a landing page that is specific to a campaign or website. These advertisements are effective because they can be posted on blogs or websites that cater to a particular niche, such as outdoor enthusiasts or do-it-yourselfers.
Digital advertisements can be segmented by age, gender, interests, education level, and other criteria and targeted to incredibly narrow groups on social media sites like Facebook and Instagram. You can quickly create and manage advertising to target people who are interested in what you have to offer with the help of the data you have about the sites or goods that visitors have looked at and when they did so.
To create a paid media strategy, choose where to place your ads and how long to run them, you might wish to collaborate with a consultant or agency. An expert in this area will also be able to offer guidance on how to enhance campaign performance over time and what kind of outcomes to anticipate from it.
4. Take into account incorporating brief videos for your website.
The popularity of short-form video material is skyrocketing. Think about include quick tips, tutorials, product details, or other material. These days, it’s even quite simple to turn written content into videos.
Make sure to upload those films to Facebook, YouTube, Instagram, TikTok, and Twitter after you’ve released them on your website. That may drive a lot of people to your website.
These kinds of videos often last between one and four minutes. Incorporate backlinks to your website throughout the video.
5. Increase your internal backlinks
It will require both internal and external links if you want your website to appear in search results. Links pointing to a different page on your website that is relevant to the current topic are known as internal links. For your readers, this will provide more context, which should entice them to stay on your website longer.
Internal links also aid in structuring your website so that Google can index it. To help Google understand the hierarchical structure of your website, you might, for instance, link to your most significant pages more frequently.
A strong site architecture will improve your site’s rating and, ideally, lengthen users’ average stay on your site, which will boost traffic to your website. The reasoning for this is straightforward: Users are more likely to remain on a website that is easier to navigate. The path to user loyalty begins here.
6. Create podcasts to connect with new listeners.
Up to 42% of audiences in 2024 reported listening to at least one podcast per month. Similar to blogging, podcasting allows you to specialize on and cater to a particular audience.
However, there isn’t a call to action that may quickly convert a podcast listener into a website visitor, unlike a blog or social network post. You will thus need to figure out how to make it simple for listeners to visit your website.
Shuang Three strategies are employed by Shopify Masters podcast manager Esther Shan. She gives an overview of each episode for the in-app podcast descriptions along with a link to the related blog article.
Secondly, she posts podcast transcripts and summaries for audiences with hearing impairments on the Shopify blog. In conclusion, should an episode contain references to applications, tools, or any other helpful resources, she will offer a compilation of pertinent resources, each of which is linked.
7. Select an effective marketing strategy.
Certain marketing tactics in the above list bring in a lot of highly targeted traffic to your website, while others draw in a lot of traffic from other users.
Let’s take an example where your target market is young professionals who want to purchase office supplies. While Google Ads may generate thousands of clicks overall, LinkedIn postings may be a better way to identify specific clients.
In order to get website traffic successfully, one must focus twice as much on the most pertinent traffic while also taking into account pragmatic considerations like:
Effort: The amount of time, expertise, or experience required to carry out the plan.
Time to return on investment (ROI): How long will it take to observe a rise in revenue or traffic, in terms of days, weeks, or months?
Cost: The initial outlay of funds required to implement the strategy.
Traffic potential: The entire volume of customers that your store may receive in the future.
Choose tactics that you can reliably implement. Trying too many different strategies at once can make you feel overwhelmed and produce subpar outcomes.
8. Update out-of-date material to improve search engine rankings.
It is not possible to “set it and forget it” with SEO. Google may reduce your ranks when your material becomes obsolete, even if you are ranking highly for your goal term. Competitors may also take your place.
Thus, in order to sustain your rankings, you must keep it updated.
Installing our free WordPress SEO plugin and doing an audit is the simplest approach to determine which content needs to be updated. The articles that require upgrading will be indicated by the audit.
Cost: The initial outlay of funds required to implement the strategy.
Traffic potential: The entire volume of customers that your store may receive in the future.
Choose tactics that you can reliably implement. Trying too many different strategies at once can make you feel overwhelmed and produce subpar outcomes.
Examine the results that rank highest and contrast them with your own to see which elements want updating.
Sometimes all that needs to be done is update outdated content, like screenshots, and fill in any gaps in the content. There may be instances where the search intent has changed, in which case you may need to completely rebuild.
9. Email Marketing
Email marketing would be mentioned in the majority of blogs if you were to read a couple on digital marketing. That’s because it remains one of the best strategies for driving more traffic to websites.
Email offers a startling 3,600% return on investment, according to one research, generating $36 for every $1 invested. What more could you possibly want?
You may communicate with potential clients directly via email marketing. For increased client loyalty, it’s the perfect platform for establishing enduring partnerships. You can ask questions on social media, get feedback, start soft sales, and convince people to make the “big buy.”
The following advice can help you use email marketing to drive more people to your website:
Be genuine: Tell tales, publish behind-the-scenes photos, and ask for unique content from users.
Provide value: Emails and newsletters must offer value before readers make an inquiry, much as content marketing requires a high value to convert readers.
Make it easier for people to read and share your post by including all of your links. In every email you send, provide links to your sales website, most recent blog entries, and social media accounts.
10. Google My Business (GMB) local SEO
Local search engine optimization is crucial to take into account if your business operates a physical store. In order to deliver users the most relevant local results, search engines use signals like links, citations, social profile pages, and local content to gather information for local search.
For instance, the user’s location determines the results displayed when they search for “best soul food restaurant” on Google. Businesses may manage their directory listings and citations so they appear in local searches with the use of tools like Moz Local and Google My Business. This Memphis, Tennessee restaurant appears when you perform that search.
To rank for local search:
Make sure your name, address, and phone number (NAP) are the same across social media and Google My Business sites if you want to rank for local search.
Utilize a directory management tool to keep an eye on listings such as Yelp, Foursquare, Best of the Web, and so on.
Use websites like Google Trends, which examines popular search phrases across different regions, to research and use location-based search terms.
Conclusion:-
Through the utilization of these tactics and consistent observation and enhancement of your endeavors, you can surmount the preliminary obstacles and accomplish enduring expansion for your online platform.
As always, knowing your audience, producing high-quality content, and being abreast of the ever evolving digital scene are the keys to success